Editor’s note: This article has been edited from its previous version to include more information
You’ve probably heard of individuals who have turned their social media platforms into businesses. You’ve also most probably looked at your account and thought “maybe that could be me”.
Content has become such an important part of building anything online. In today’s world, content creators have figured out how to create reach and influence — which are two things some companies struggle with.
With these two things, content creators have started creating income opportunities to attract the right brands and be used as influencers or marketers of a specific product or service.
Throughout my journey of building an online brand, trying and testing different mediums, how and why they work although there isn’t an exact blueprint, I have learned the following key guidelines to ensuring social platforms are monetised.
They worked for me – perhaps they can work for you, too.
Your bio is important
The attention span on social media is short, so having a clean and informative bio tells the person who has stumbled on your account what you’re all about. Your bio is almost like your first sales pitch, it’s essential that you have important information there, such as: your passion, what you do, any awards or accolades you believe are important and a link to your work, website, blog or an article which was written about you. Try to include line breaks, commas or spaces so that your bio is readable and visually attractive.
What’s your purpose?
Before you make money on social media, you have to identify why you do what you do. Your purpose will initially decide your position in the digital space, if you don’t know who you are and why you do what you do, it will be impossible for people to identify your offering and pay you for it.
Purpose has to do a lot with identifying what industry you want to be in and what type of content or work you wish to build in that space. Finding purpose can be achieved through these questions:
- What problem do I want to solve?
- How do I want to solve it? Is it by showing people how to dress well; sharing insight and information; or by promoting a product?
- What do people want to see, experience and know? This question can be aided by doing research on your audience or the audience you want to target.
- How will I communicate my purpose? Will you use a specific medium, blog, social platform or space?
- How will your purpose influence and change the people that will come into contact with it?
These questions will really help you outline your purpose and online brand accordingly, when people can identity what you offer and why, it’s easy for them to see the synergy between your brand and theirs.
Position yourself effectively
Positioning yourself is key – you’ll have to decide what you want your social accounts to communicate. Identify what you truly love and create content out of that — e.g. if your passion is food, do some research on the industry, who are the individuals and brands that influence it, how they’re doing it and how you want to be different from them.
Every industry has competition, so being different and building a niche audience is essential to your brand’s growth and success. We could all be in the same industry but offer unique content and work.
One of my hacks to finding a good brand positioning is to identify what you aren’t doing, how to make it fit into what you love, what your values are and how you want people to perceive of brand. The next step is to go on and create that positioning: when you do what others aren’t, you build a niche audience and that becomes a special offering to brands who may want to work with you.
Be attractive
Perception plays an important role in the digital space we’re in. Plato, an Athenian philosopher, devoted his life to one goal: helping people reach a state of which he called ‘fulfilment’. He found that beautiful objects have a special significance or function for humans – they speak to our souls.
When we find something beautiful, our subconscious senses certain qualities that we would want or need, but that are missing within our lives.
Attractiveness and beauty on social media are created through good content: well-taken images, well-written captions and a clear and concise message. To achieve attractiveness, be mindful of the quality of content you put out: use a good camera or a professional photographer for your images.
Depending on the type of brand you’re going for, keep your captions clean and avoid vulgar or misleading content. Discover a theme and mood you want to set for yourself and follow that through. If it’s on a platform like Twitter, your mood and theme can be communicated through your tone and character.
Be consistent
Consistency ensures people online are always reminded that you exist, that you’re passionate about what you do so much that you want them to know all the time. Being consistent on social platforms grows engagement – and brands mine deep to work with people that have high engagement.
One way to master consistency is to understand all the social media insights and data our social platforms give us. By doing this we get to understand who follows us, what they like, their age group, interests and when they are most active.
Social media platforms have algorithms. Algorithms decide which content is seen by a percentage of your audience – to ensure that your content is always engaged with and seen by a large number of your followers, you’ll have to practise a consistent routine of posts.
Consistency will not only require you to regularly post but it will also require you to regularly respond to the people who engage you.
Learn to be selective
Filter the brands or people you want to work with. Follow them, learn from them and try to understand what they’re doing and how you can improve it. Monetising social platforms comes down to one thing: adding value, whether it’s for your audience through your content or for a brand through a partnership or promotion.
You need to be able to find problems and create solutions — you can only do this by learning, filtering the type of content you want to see and understanding the companies or brands you want to work with. I highly believe we are the content we consume, so I stay sharp and relevant because of the content I expose myself to.
Filtering who and what you engage with enhances your eye for great content, keeps you inspired and aids your creative process.
Then market the pitch
Once you’ve been able to package your brand, content and offering, it’s now time to pitch your ideas and concepts to the people and brands you want to work with. Put together a short document that speaks on who you are, what you do and have some examples of your content, insight, data and reach.
Include your idea at a very holistic approach and the value you can bring to that partnership. The most import things to have in your pitch document are:
- The idea
- What value it will bring the brand
- How this connects to them and to their audience on a much deeper and meaningful level.
These are just the basics in what it takes to create, package and sell your brand. Good luck!
Heya i am for the primary time here. I found this board andI find It really helpful & it helped me out a lot.I am hoping to give something back and aid others such as youaided me.Also visit my blog post … clean skin
Everyone loves what you guys tend to be up too.This sort of clever work and coverage! Keep up the great works guys I’ve incorporatedyou guys to our blogroll.Feel free to surf to my blog; Brenton
This is a great suggestion Specially to Individuals new for the blogosphere. Brief but extremely precise info… Thanks for sharing this one. A necessity read article!
Im grateful for the blog article.Much thanks again. Keep writing.
Fantastic article.Much thanks again. Much obliged.
Im obliged for the blog.Really thank you! Will read on…
I love the manner you have actually ended this blog post …
Hey, thanks for the article.Really looking forward to read more. Keep writing.
This is one awesome article post.Much thanks again. Want more.
Wow, great post.Much thanks again. Want more.
Great article post.
Thanks a lot for the post. Keep writing.
Im obliged for the blog article.Really looking forward to read more. Want more.
I loved your blog article.Thanks Again. Keep writing.
Wow, great article post. Cool.
Thank you for your blog post.Much thanks again. Keep writing.
I cannot thank you enough for the blog.Thanks Again. Want more.
I really like and appreciate your article.Really looking forward to read more. Really Cool.
I really enjoy the blog article.Really looking forward to read more. Keep writing.
Thanks a lot for the blog post.Thanks Again. Fantastic.
Great article. Cool.
Really informative blog.Really thank you! Much obliged.
Thanks a lot for the article post.Really looking forward to read more.
Very neat article post.Much thanks again. Keep writing.
I really enjoy the article post.Really thank you!
Major thankies for the blog post. Awesome.
Very neat article.Much thanks again. Will read on…
Thanks again for the blog article. Really Great.
Looking forward to reading more. Great blog.Really looking forward to read more. Will read on…
A round of applause for your blog article.Really looking forward to read more. Awesome.
Muchos Gracias for your article post.Really looking forward to read more. Awesome.
I am so grateful for your article post.Really looking forward to read more. Cool.
Pretty nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed surfing around your blog posts. After all I’ll be subscribing to your feed and I hope you write again soon!
Looking forward to reading more. Great blog post.Thanks Again. Will read on…
Great article.Much thanks again.
Excellent blog you’ve got here.. It’s difficult to find excellent writing like yours nowadays. I truly appreciate individuals like you! Take care!!
Thank you for the good writeup. It in reality was a leisure account it. Glance advanced to more added agreeable from you! By the way, how can we keep up a correspondence?
antibiotic management cipro antibiotic – generic amoxicillin over the counter
Hi my loved one! I want to say that this post is awesome, great written and come with approximatelyall important infos. I’d like to see more posts like this .
Im grateful for the article post.Really thank you! Will read on…
I am so grateful for your blog post.Much thanks again. Really Cool.
I really enjoy the blog.Much thanks again. Great.
A round of applause for your blog. Keep writing.
I cannot thank you enough for the post.Really looking forward to read more. Keep writing.
I am so grateful for your article post.Really looking forward to read more. Awesome.
Very informative blog post. Really Cool.
Im obliged for the blog post.
Very informative blog post.Much thanks again.
A big thank you for your blog article.Much thanks again. Fantastic.
Really informative post.Thanks Again. Really Cool.
Im grateful for the blog article.Really thank you! Much obliged.
Hey, thanks for the article.Thanks Again. Will read on…
Bardzo interesujący temat, doceniam to za wystawienie się tlen inhalacyjny 10l tlen inhalacyjny 10l.
I truly appreciate this article post.Really looking forward to read more. Really Great.
I cannot thank you enough for the blog.Much thanks again. Great.
I really enjoy the article post. Awesome.
Really appreciate you sharing this post. Fantastic.
I think this is a real great blog post.Much thanks again. Awesome.
Thanks-a-mundo for the article. Much obliged.
wow, awesome article post.Thanks Again. Awesome.
Im obliged for the blog.Much thanks again. Really Great.
Very neat article. Really Great.
I really liked your post.Much thanks again. Awesome.
Thanks for sharing, this is a fantastic article post.Thanks Again. Fantastic.
A big thank you for your blog post.Really thank you! Awesome.
Im obliged for the blog article.Really looking forward to read more. Will read on…
Appreciate you sharing, great post. Great.
Appreciate you sharing, great blog article. Keep writing.
Im obliged for the post.Really thank you! Keep writing.
Major thanks for the article.Really thank you! Really Great.
I am so grateful for your blog.Much thanks again. Much obliged.
Thanks a lot for the article.Much thanks again.
Very neat article.Really thank you! Will read on…
I enjoy what you guys tend to be up too. Such clever work and reporting!Keep up the awesome works guys I’ve included you guysto blogroll.
Thanks so much for the article post.Really thank you! Cool.
I do believe all the ideas you have presented on your post.They’re really convincing and will definitely work.Still, the posts are very brief for beginners. May you please extend them a bit from subsequent time?Thanks for the post.
Very interesting info !Perfect just what I was searching for! “We are shaped and fashioned by what we love.” by Johann von Goethe.
Great, thanks for sharing this article post.Much thanks again. Fantastic.
Fantastic blog post.Really looking forward to read more. Really Cool.
side effects of hydroxychloroquine plaquenil generic
Thanks a lot for the article.Really thank you! Fantastic.
Thanks again for the article.Really looking forward to read more. Really Great.
Im grateful for the post.Thanks Again. Cool.
Wow, great article.Much thanks again. Cool.
Looking forward to reading more. Great post.Really looking forward to read more. Much obliged.
Im obliged for the post.Thanks Again. Much obliged.
Very neat blog.Thanks Again. Cool.
Wow, great article post. Cool.
Im grateful for the article. Cool.
Thanks for the blog.Thanks Again. Cool.
wow, awesome article.Much thanks again. Much obliged.
Thanks again for the article post. Much obliged.
I appreciate you sharing this blog article.Really thank you! Want more.
Different kinds of stainless-steel are produced depending upon the amount of nickel as well as chromium in the alloy. Chrome, short for chromium,
I am so grateful for your blog article.Much thanks again. Much obliged.
Appreciate you sharing, great article.Much thanks again.
Looking forward to reading more. Great blog article.Really looking forward to read more. Fantastic.
is stromectol over the counter equine ivermectin
Thanks-a-mundo for the blog article.Thanks Again. Will read on…
Appreciate you sharing, great blog post.Thanks Again. Fantastic.
Really appreciate you sharing this blog post. Fantastic.
Im thankful for the post.Really thank you! Cool.
Really informative blog article.Much thanks again. Awesome.
Hey, thanks for the blog.Really thank you! Great.
Great blog article.Thanks Again.
Major thankies for the article post.Thanks Again. Much obliged.
Looking forward to reading more. Great article post.Really thank you!
Thanks for sharing, this is a fantastic post.Really looking forward to read more. Really Cool.
Hello, after reading this awesome article i am also glad to share my knowledge here with colleagues.
I value the blog.Thanks Again. Want more.
You actually revealed this effectively.how to write conclusion for essay how to write a memoir essay help writing speech
Wow that was odd. I just wrote an really long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say superb blog!
Appreciate you sharing, great article post.Really thank you! Really Great.
Really enjoyed this article post.Really thank you! Really Cool.
I must thank you for the efforts you have put in penning this blog. I really hope to check out the same high-grade blog posts from you in the future as well. In truth, your creative writing abilities has motivated me to get my very own blog now 😉
Thanks a lot for the article.Really looking forward to read more. Really Great.
Thanks for sharing, this is a fantastic article.Really looking forward to read more. Fantastic.
good post.Never knew this, thanks for letting me know.
Hey, thanks for the article.Really looking forward to read more. Awesome.
Aw, this was a really nice post. Taking the time and actual effort to make asuperb article… but what can I say… I procrastinate a lot and don’t manage toget anything done.
Remarkable things here. I’m very satisfied to peer your article.Thank you so much and I am looking forward to contactyou. Will you please drop me a mail?
Major thanks for the blog.Much thanks again. Cool.
This is one awesome blog post. Will read on…
Nicely put, With thanks! cbd oil legal in all 50 states
I appreciate you sharing this blog.Thanks Again. Will read on…
Thank you ever so for you blog.Thanks Again. Much obliged.
Thank you ever so for you post.Really looking forward to read more. Cool.
I loved your article post. Great.
Major thanks for the blog. Great.
Thank you ever so for you article.Really looking forward to read more. Will read on…
Thanks for sharing, this is a fantastic post.Thanks Again. Awesome.
I value the post.Thanks Again. Will read on…
I truly appreciate this blog post. Fantastic.
Thanks again for the blog article.Thanks Again. Fantastic.
Very good article.Really thank you! Cool.
Im grateful for the blog article.Really looking forward to read more. Much obliged.
A big thank you for your article post.Thanks Again. Much obliged.
A round of applause for your article.Really looking forward to read more. Really Cool.
Really appreciate you sharing this blog post.Much thanks again. Want more.
I am so grateful for your article post.Really thank you! Awesome.
help with research papercollege essay writer
Thanks for the post. Awesome.
Really enjoyed this post.Much thanks again. Keep writing.
Really appreciate you sharing this article post.Really looking forward to read more.
I think this is a real great blog post.Really looking forward to read more. Much obliged.
Enjoyed every bit of your blog post.Much thanks again.
You made some clear points there. I looked on the internet for the subject matter and found most people will approve with your blog.
Thanks for the post. Cool.
oooo kimler kimler var hayretler içerisindeyimm??
Excellent way of describing, and good paragraph to take information about my presentation subject matter, which i am going topresent in college.