The do’s and don’ts of a CV and cover letter

During these tough economic times, plagued by high unemployment rates, getting a job has become extremely competitive. Here’s some advice on how you can set your CV apart from the rest. 

In 2019, South Africa’s unemployment rate rose to a staggering 29.1%, representing 6.73 million unemployed South Africans, according to the World Bank. With a majority of those individuals being unemployed graduates, young people are questioning whether ‘securing the degree’ will lead to ‘securing the bag’ in President Cyril Ramaphosa’s economy.

After the unemployment statistics were released last year GCIS Acting Director-General Phumla Williams said government would focus its national agenda on youth unemployment and creating jobs. Yes, this is a song we have often heard throughout the years, but hopefully 2020 is the year we will see these opportunities; so here are some tips and pointers for that CV and interview when the time comes. 

“From the moment you send your CV through it is a test. Remember, I only have an hour to interview you and see who you are, from the moment you send an email I am testing your professionalism; therefore, your CV and cover letter are very important. Stay away from colloquial language,” recruiter at HR Studio, Jody Preger says.

What a CV should have:

• Full names
• Contact information (email and cell phone number)
• Academic qualifications – these should be the main focus of your CV as this is what recruiters look at for criteria.
• Skills
• Professional career history – if you do not have an academic qualification then your work experience would be the next focus for recruiters or HR managers.
• A short blurb about yourself showcasing your personality and what you want. “For example, if you are a self-taught graphic designer this would the best place to tell us that, `{`while`}` listing programmes you are familiar with,” Preger says.”
• Start and end dates
• Notable achievements – these may include high school achievements for graduates or entry level jobs, but they need to be relevant to the industry. “I do not care if you were the captain of your netball team if you’re applying for a job in digital marketing. That would be suited for a career in sports or fitness. It is about specifics,” Preger advises.”

10 tips for a good CV

1. It is important to make sure there is consistency in your word font, format, spacing and size. Consistency in grammar is also key. When referring to yourself, do not go from using first person to using third person. This is a common error.

2. Check the spelling and get a professional to read through your CV as grammar and spelling are often deal breakers.

   Keep the font simple and readable.

   But remember, “if you are applying for a job in a creative industry like graphic design, showcase your creativity and graphic design skills on the CV”, Preger says.

3. Ensure your LinkedIn is up to date and reflects your chosen career. Your LinkedIn should communicate to a potential employer or mentor.

4. Social Media. “There was an individual looking for employment and commented on our Facebook post and I unfortunately had to delete his comment and not consider his application because of his Facebook profile. I was shocked,” Preger says.

   If your social media is public, try keeping it as clean and as professional as possible. Rather opt to have a private account for personal uses, as future employers investigate your profiles.

5. Be honest and write the CV yourself. “Often, we interview people and what they say does not match what is written, or they themselves do not even know what is written. Do it yourself,” Preger says.

6. Although Richard Branson, said: “If someone offers you an opportunity and you’re not sure you can do it, say yes them, learn how to do it later”, lying on your CV has become a punishable offence, so be careful.

7. Research the company you are applying to and make sure you are qualified for the position you are applying for.

8. Make sure your CV has a cover letter no longer than one page.

   Keep it short and sweet and ensure that it includes who you are; what it is you currently do; what you are applying for; and how you will be an asset to the company.

9. Once you have been shortlisted and asked to come in for an interview; be on time; and dress appropriately.

10. Understand the questions being asked before answering and practice answering common interview questions; and ask questions at the end if you have any.

3 things not to put on your CV

1. Your age or identity number might expose you to discrimination as the hiring manager may think you’re either too old or young for the position.

2. Personal Information like marital status or religion. Although, these were previously encouraged, they are no longer necessary.

3. Salary information should be discussed after the interview and may send the wrong message if brought up too soon.

3 things for a good cover letter

1. Always address it to the business you’re applying to, or the person leading the process.

2. Keep it at one page.

3. Always outline what you want and your goals for the position. This shows your understanding and desire to join the business.

   Think, “why do I want to work at this company? Why do I want to go into this industry? Where and how would I want to contribute to the company? What can my personality be described as? How do I adapt to change?” Recruitment Specialist, Doreth Hanekom says.